Music Video

Reuben Vincent Features Domani In New Video “Trickin”

Reuben Vincent, the young elite lyricist and producer, releases visuals for “Trickin” featuring Domani off his Jamla/Roc Nation debut album, Love Is War.

Reuben Vincent has spent the last few years honing his artistry under the tutelage of Hip-Hop greats 9th Wonder and Young Guru and standing out every step of the way. From guest appearances to ripping freestyles (Sway In The Morning, Bars On I-95 and most recently the 2022 BET Hip Hop Awards Cypher), there is no question Reuben Vincent is destined for greatness.

Reuben’s Jamla/Roc Nation debut album, Love Is Waris a conceptual, yet subtly constructed project that will place him at the forefront of debates about the new rap greats.  Unpacking relationships and romantic entanglements over warm, soulful beats from 9th Wonder, Young Guru, The Soul Council and his own production, whose collective work both modernizes and morphs boom-bap.

Reuben Vincent "Love Is War"

“I worked on Love Is War for two years.  Conceptually, Love Is War is an acknowledgment that as young black men, I feel like we aren’t taught, and given the tools of how to love properly. We don’t know how to love our people, our women, our brothers; and most importantly ourselves” Reuben professes.  “When you don’t know how to love yourself you can’t love others the right way, Love Is War addresses that.  These last two years I’ve learned a lot about myself, but I still have much to learn.  My goal is to love myself properly, and that comes with exploration (internally and externally).  That is why I titled the album, Love Is War, because it is a constant battle to get to that center in your life.  We all battle ourselves to get to a place where we can both love and be loved.”


Butterfly Doors
Geechie Suede
Just Like A Dream FEAT Ant Clemons
2ime Flies
February 13th FEAT Rapsody
Bottle Service FEAT Reason & Stacey Barthe
Look What You Did FEAT Sonny Miles
Trickin FEAT Domani
Levi Jeans Interlude FEAT Jordan Ariel
Point Of View FEAT Josef Lamercier


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