Doechii drops the video for “Persuasive,” her first release after signing to Top Dawg Entertainment. Directed by Omar Jones, the video is a dizzying merge of personalities, genre-bending and fashion-fluid.
“I had a very specific vision with the color pallet and aesthetic of this video,” says Doechii. “Omar was perfect for the job because he’s mastered this style; it was amazing working with him and his team!”
The single was produced by Kal Banx (Isaiah Rashad, J. Cole, SiR) and executive produced by Anthony “Top Dawg” Tiffith. Doechii, who was featured on TDE label mate Isaiah Rashad’s “Wat U Sed,” has been named one of Spotify’s “Most Necessary Artists to Watch in 2022.” With her new TDE/Capitol partnership in place, Doechii’s reign has only just begun.
“I envision my fans playing this video on their at home projectors during a kick back,” she continues. “The video is so full of life it can fill a space… like paintings.”