20 Years Ago Pusha-T Rap’s McDonald’s “I’m Lovin’ It,” Now Joins Arby’s
After supporting McDonalds’s 20 years ago, hip hop artist Pusha-T slams the iconic food chain and sides with Arby’s in a new diss ad.
With age, Pusha-T continues to improve on the mic and it appears so has his taste for fish sandwiches. In the latest one minute plus ad, Pusha-T questions McDonald’s signature Fish Filet sandwich. “Filet-O-Fish is ****, and you should be disgusted, How dare you sell a square fish asking us to trust it?”
20 years ago, the Virginia native was singing a different tune. In fact, Pusha-T was “lovin” McDonald’s as he flipped the “I’m Lovin’ It” tune (Listen here). Confirming his involvement with McDonald’s longest running ad campaign in the company’s 82-year history, Pusha-T revealed to Rolling Stone how much he was paid. “I am solely responsible for the ’I’m Lovin‘ It’ swag and the jingle of that company,” Pusha explained. “It was like half a million or a million dollars for me and my brother — but that’s peanuts for as long as that’s been running.”
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Pusha made the mistake of not earning royalties from the ad, but this time around, his business was right. “Doing those types of songs, I usually require a high percentage of ownership. I do that because that style of music is very conducive to commercials. And regardless of what part they take of the song – whether it’s my voice or not – I own what I own,” he said.
Pusha-T x Arby’s “Spicy Fish” lyrics
I’m the reason the whole world love it, now I gotta crush it
Filet-O-Fish is ****, and you should be disgusted
How dare you sell a square fish asking us to trust it?
A half slice of cheese, Mickey D’s on a budget?
Arby’s crispy fish is simply it
With lines ’round the corner, we might need a guest list
Exit stage left, the sandwiches taste fresh
A little cube of fish from a clown is basic
Say less, this argument is baseless
Drowned in tartar, that Filet-O-Fish is tasteless
See, Arby’s only deals in the greatness
I bet the house on it like it’s Vegas
Look, I could sell water to a whale
How could you ever think I’d fail? Yeah
The crispy fish sandwich blazin’ trails
Them other clowns just too frail, eghck
If you know me, and you know me well
Our fish is gonna tip that scale