Conscious reggae/hip-hop hybrid band The Late Ones have dropped a new music video for their latest single “Feeling Myself,” from their upcoming debut studio album, The Fourth Quarter. Pre-order/pre-save the album at http://moremusic.at/TheFourthQuarter.
The video, directed by Kat Faith, captures the upbeat, feel-good summery jam, which the bands says “embodies empowerment and confidence given to us daily by a higher power.” The video has a surreal feel, turning a typical party video into something more spiritual and meditative, while retaining all the fun.
The Late Ones are known for using their music as a tool to speak out against oppression and injustice, bringing a youthful and powerful presence to the reggae community, along with a unique spin by throwing old school hip hop to the mix. Think of the Pharcyde, Souls of Mischief, and A Tribe Called Quest collaborating with The Mighty Diamonds or Culture, and you get a sense of what this band’s sound is like. The group consists of brothers Tui Avei (lead vocals) and Tau Avei (vocals), along with their cousin Josh Brunson (vocals), combined to blend “…a seamless fusion of the grooves and harmonies of mid/late ’70s reggae with the incisive bars of ’90s Native Tongues-style rap,” according to Brooklyn Vegan.
The Fourth Quarter is the culmination of the band’s 5-year journey battling through adversity whilst recording the album that addresses the current state of the world from the perspective of three young conscious men of color. The songwriting process for the project was unreal and natural. “We would take some really simple chords but put the hip hop cadence with it and some really special lyrics and vibes and bam we would have the foundation for a dope track,” says Tui. “It continues to amaze me to this day, how this all fell into place as we worked on it. I remember the Bible was a guiding light lyrically and we have always looked there for topics for songs. It’s the TLO style.”
The band is excited to present The Fourth Quarter, stating, “The album has a couple jams you’ve probably heard and some new ones that will blow you back to the Bible or the ‘90s, lol! So lace up those J’s because it’s crunch time and The Late Ones are on the line!” Although the pandemic may have slowed down the band’s touring schedule, they are prepared to bring The Fourth Quarter live to venues near you in 2022.