Styles P was recently interviewed by GQ where he spoke about using Tekashi 69’s technique when it came to the Lox’s Verzuz battle against Dipset.
This year has been filled with many epic Verzuz showdowns. The Lox Verzuz Dipset was one of those, helping Verzuz to grow further into more than a pandemic sensation.
The Lox interviewed by GQ spoke about various topics such as the art of performance, what they have been up to this past month, and their Verzuz strategy. Part of their strategy against Dipset was to analyze other artists such as Nicky Jam and Tekashi 69, not for their music, but rather for their internet presence. Styles P further explained during the interview.
“I feel like the younger generation pays more attention to who they hear the most or what they think is the funniest, so I already knew, culture-wise, that Dipset had more young people riding with them going into it. They also talk a certain amount on the internet, and I knew Sheek and Kiss weren’t gonna say anything — and usually I wouldn’t say anything, I’m probably the last one to be joking around — but I said f–k it,” Styles P said. “I watched Nicky Jam and saw how the internet saved his career. I watched Supervillain and saw how Tekashi 6ix9ine manipulated things to his favor. Then I watched a couple of other things that didn’t have anything to do with rap, but kind of explained how algorithms and the internet can change people’s views.”
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The Lox and Dipset both benefited from their Verzuz. According to Billboard.com, The Lox had 3.4 million U.S. on-demand streams of their songs in the week ending Aug. 5. The 3.4 million total is The Lox’s fifth-best. For Dipset, they had their best week since 2018 with 2 million U.S. on-demand streams in the week ending Aug. 5.