Lil Wayne and Slick Rick collab on ‘The Root Of All’ off DJ Premier: Hip Hop 50 Volume 1, closing out a star-studded 5 track EP.
Mass Appeal’s Hip Hop 50: The Soundtrack with the first installment Volume 1, has DJ Premier linking with the likes of Nas, Joey Bada$$, Remy Ma, Rapsody, Run The Jewels, Lil Wayne and Slick Rick. “I will always seize the moment of being unique when it comes to releasing music” Premier declares. “To be a part of Hip Hop 50 is an additional blessing to preserving the culture.”
The Soundtrack will encompass a series of 10 EPs of all newly released music that will bring together the industry’s most highly regarded producers who are defining the landscape of music and culture in celebration of 50 years of Hip Hop. Following DJ Premier’s EP release, fans can look forward to new music curated by Swizz Beatz, Mustard, The-Dream, Mike Will Made It, No I.D., Hit-Boy, Take A Daytrip and Tainy.
The entire series will be distributed via Mass Appeal’s new deal with The Orchard. Bringing together some of the biggest names in Hip Hop, this project will further solidify the #HipHop50 movement as it not only captures 50 years of culture but will also honor some of the latest and greatest to do it. A portion of all #HipHop50 proceeds will be donated to various charitable organizations, including, the Universal Hip Hop Museum set to open its doors in 2024.
“Money versus everybody; “Money isn’t everything”—that’s cap
And I put that on everythin’; I don’t look back, I never blink
I’m at the bank, I’m thinkin’ ’bout the fact
How I don’t have to think about a way to rob the bank
I f*** around and buy the bank
Dollar bill, dollar bill, water bill, power bill
Power struggles, power moves and power drills ’cause I reveal
I gotta ball, gotta plot, got a wall full of clocks,”Lil Wayne, (Genius.com)
Mass Appeal’s massive #HipHop50 initiative includes strategic partnerships, immersive global activations, and innovative content/programming in celebration of Hip Hop’s 50th birthday. Mass Appeal recently announced its partnership with Live Nation Urban to produce live event programming. From Park Jams to Festival stages, this partnership will create moments that will bring together the voices that turned Hip Hop into a way of life.