DJ Premier is back on his grind. Mere weeks after getting into his R&B bag with Russ on “Work This Out,” DJ Premier and Snoop Dogg link up for an icons-only affair with their new single “Can U Dig That?”
What’s more Hip-Hop than DJ Premier and Snoop Dogg. Premier is unquestionably one of the greatest producers of all time, and Snoop Dogg is arguably the most famous rapper ever.
Though Premier and Snoop have worked together previously; Snoop appeared on Gang Starr’s The Ownerz Album (“In The Life…”), Premier produced two songs on Snoop’s Paid Tha Cost To Be Da Boss album (one of which he discussed on his influential “So Wassup” series), “Unfucwitable” feat The Lady Of Rage from Snoop’s Doggy Style Allstars Vol. 1, and most recently on Russ’ “Free” which also featured Big Krit.
Their new single, “Can U Dig That?” is their first collaboration under DJ Premier and Ian Schwartzman’s independent imprint TTT. “Can U Dig That?” offers all that you love from Preem and Snoop, with a pulsating lo-fi production and patented scratch chorus from Premier, which amplifies Snoop’s stream-of-consciousness raps.
“My manager and I launched our label TTT (To The Top), and we decided to call Snoop as one of my first album collaborations. Snoop recorded a demo of the song, and it went into my vaults unfinished” DJ Premier professed. “Fast forward, our initial plan for an album changed, and we decided to just release singles. Snoop updated his lyrics and now it’s ready for our audience to ride out to—Can U Dig That?”
DJ Premier & Snoop Dogg “Can U Dig That?” is now available at all DSP’s via TTT (To The Top). DSP: https://ingrv.es/can-u-dig-that-7u8-2